01
    The client brief
    Geotechnics, a ground engineering company asked us to create an impactful health and safety campaign that would engage all members of the construction / engineering sector. 

    They gave us completely free rein but specified it should be highly creative, memorable and meet wider company objectives. The aim was to take a big leap forward on their health and safety across the business.
    02
    The creative response
    We created a poster campaign with a difference, using a retro style and hand-illustrating every piece.

    The poster was chosen as our main vehicle for delivering and launching the new campaign. As most of the staff work on site, it was the best medium for the market. It provided the highest opportunity to view and was easy to distribute and display across their multiple UK sites. 

    The campaign was further extended to promotional materials, events, animation and video; and was fully integrated on social media, radio, press and industry touch points.

    Creating the GO SAFE brand

    To tie into Geotechnics brand, values and objectives we called the campaign GO SAFE and branded it. We communicated key messages of ‘wanting staff to GO home SAFE at the end of every day and GO SAFE in their work’. These messages were top of the agenda for Geotechnics.

    We created a specific sub-brand- the GO Safe TAG – using existing elements of the parent brand. Our TAG 'Think, Assess, Go', featured consistently on all campaign collateral and was also physically tagged on sites (permanently spray painted, stickered etc) to highlight hazards.
    03
    The client response
    Their friendly approach, high level of professionalism and the skills that they bring to a project, both individually and collectively, is fantastic. Over the last few years they have worked with us on our company re-branding, new website, new literature and of course our #GOSAFE campaign all of which we're very pleased with the results. I would highly recommend PO'Sh Creative to anyone.

    Geotechnics
    04
    Working it out
    To get away from the typical dry messaging, designs and formalities associated with Health and Safety - we communicated lifesaving messages to Geotechnics employees in a beautiful impactful way. 

    We gave staff creative that they would be compelled to look at and engage with. We were inspired by vintage advertising campaigns, film genre and poster art from around the world.  

    We enhanced the illustrated posters and animations with clear, concise copy and bold graphics. We used creativity, rhyme, humour, nostalgia and human emotion to hammer home the safety messages.

    Additionally, we integrated our campaign with National Health, Safety and Wellbeing initiatives - such as Mental Health Awareness Week, where we delivered a bespoke and company wide sub-campaign called MY ROCK.

    Overall, we wanted to produce something unique, interesting and informative. We ran through many concepts to successfully deliver a campaign that encouraged, not scared, but promoted 'thinking' and 'safety', to ensure a safe environment for yourself as well as others.
    05
    Did good things happen...
    Positive Feedback
    Staff engaged and directly contacted the in-house team to express their appreciation, give positive feedback and pride in working for such an innovative, passionate and caring organisation.

    Wide Reaching
    Suppliers, and clients have equally expressed praise and asked for the posters to be sent to them so they can utilise, educate and engage their own staff.

    Award Worthy Creative
    The campaign was shortlisted for a Ground Engineering Award, in the Health and Safety category - a prestigious event in the Engineering calendar and a huge honour for Geotechnics Ltd. 

    It was fantastic recognition for Geotechnics and PO’Sh – it celebrated and highlighted the success of GOSAFE and further strengthened the ongoing campaign.


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