01
    The client brief
    Create a logo and branding elements for an up and coming education focused charity, aimed at teaching young adults the skills of Entrepreneurship.  
    02
    The creative response
    We started by looking at what You Entrepreneur are aiming to achieve and what it would mean to each of their businesses audiences.

    Audiences that we needed to capture are students, their parents and the investing stakeholders. We looked at the inspirations for the organisation- a journey, the student, excitement and possibilities. 
    03
    The client response

    YOU ENTREPRENEUR
    04
    Working it out

    We had many concepts in mind for this project, we started with the logo which we knew we wanted to be creative, contemporary and bold to speak to students, teachers, parents and stakeholders alike. We took the You Entrepreneur name and played around with the relationship between the two words. We knew a contemporary style would stand out to students on one level – potential and excitement, but also retaining an air of professionalism.

    The chosen concept had potential to open up into a huge and diverse brand, lending itself well to a range of icons which were created directly from the logo style. So of course, we explored this avenue and produced a variety of icons which can be used throughout You Entrepreneur’s materials.

    05
    Did good things happen...
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